Product Strategy

Introduction

In 2014, Spoonity launched the second version of its MVP, built on the foundations of a very successful program with Bridgehead Coffeehouse.

This MVP built upon and expanded on the Loyalty services designed as part of the initial prototype.

Since that day, we have iteratively improved the Loyalty experience, remaining within the framework established in 2014.

Strategy Evolution

To better serve the increasingly diverse client base we are pursuing, as well as pro-actively target and support additional verticals, the Spoonity brand should pivot it's software offerings to revolve around the key component that is shared by all of these businesses: data.

Broad overview of the Spoonity product suite

Instead of prioritizing loyalty as the base of our offering, we can widen our product appeal by focusing on being the underlying data core for a client's brand.

The Spoonity product offerings would then revolve around that data core: ingestion services, a public API, and pre-built internal product offerings to meet specific business objectives.

Each client would start with Data Core as their initial product base. Additional prebuilt services, such as loyalty, payments, etc would be added on top of that core.

Additionally, third-party offerings could be installed as well using a common framework designed to encourage and support an eventual developer ecosystem.